most people see the world of sales as a zero-sum game.
either the sales person wins by selling something that the customer didn’t want to buy, or the customer wins by walking away without anything.
in reality, the best sales people make sure that both people walk away satisfied.
how do they do it? asking the right questions, being interested in the customers needs, and providing a solution or product that meets their needs.
and if they can’t, by honestly telling the customer and providing alternatives.