losing sucks.

it doesn’t really matter if it is a bike race, ball game, or seven figure deal, the sting of losing it what motivates most to do whatever they can to avoid it.

worse yet, is asking why.  no one wants to hear that answer.

this answer  is by far one the most valuable you will hear, and the following changes based on the feedback will help avoid the same mistakes in the future.

always ask why.