message

it’s winter, and invariably I always come across one sign that always makes me think:

“caution, watch for falling ice”

there are several issues with this warning, one of them being by watching for falling ice, you actually put yourself in greater danger, but that is not the point.

the point is this: be careful about your message.  it is just as important to communicate your message in a way that the people you are trying to reach will understand, as it is for them to attempt to understand it.

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